The modern world is obsessed with technology—social media being a large aspect of that obsession. Social media has its downfalls, especially regarding the slow decline of interpersonal communication, but it does wonders for the business realm. In fact, there are many ways you can use social media to your advantage when it comes to marketing and booking rentals. Below, we delve into how to use social media to advertise your vacation rental, which can lead to immense improvement for your property—check it out!
Use All Platforms
Facebook is the go-to platform for a lot of business owners, and it’s definitely a good one to utilize. However, your social media use shouldn’t stop there. A lot of other platforms are capable of reaching various audiences, and you should use as many of them as you can to market your vacation rental. Pinterest, Instagram, and Twitter are all social media platforms on which you should create an account as soon as possible.
Always Include Pictures
This may seem obvious, but including pictures in all your posts is incredibly vital—regardless of the platform. These photos must be high-quality, especially if you want your property to impress and stick with people. For Twitter, you may only need one picture per post, but for platforms such as Pinterest and Facebook, using many photos is a better bet. Including pictures in your posts can drive a lot of traffic to your site, so it’s a must-do.
Post About a Variety of Things
You may be tempted to only share photos of your properties, especially if you have beautiful homes. Sharing details about your properties is important, but sharing other useful information is just as important. Add in a mixture of useful things that guests and potential guests will find engaging and helpful. Recommendations for things to do in the area or photos of great restaurants in town are a great way to mix it up and create a relationship with other businesses in the area. This will play a large role in your ability to promote the overall experience—which is what guests are coming for anyway—rather than just the rental itself.
Utilize User-Generated Content
User-generated content is content created through an interaction with your account, such a comment or a post. You should also mix this type of content into your posts. In order to truly get people to believe what you’re posting, you need to share what users have said about your properties and their experiences. Since 75% of millennials have a desire to immerse themselves in the local culture while traveling, these shared moments of user-generated content encourages people to not only stay at your property, but also take your advice as well.
Encourage Guests to Share
In order to get that user-generated content, you need to make sure you’re encouraging guests to share about their experiences. Generating reviews on different platforms, including Airbnb and VRBO, are paramount to getting more people to share about their experience. Check out our blog about soliciting vacation rental reviews for other key ways to get people talking about your Telluride property management companies.
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